Recent News

SAN DIEGO, CA - Impact Engine (“IE”), the Leading Rich Media Platform for Local, announces the release of its new "Ad Engagement" Reports for all HTML "Multi-Screen" ad units, continuing to define itself as the best of breed rich media display ad platform for media properties worldwide.

Impact Engine's new engagement metrics show how often viewers actually look at (or, engage with) each ad unit, as defined by: hovering over the ad with their mouse, clicking to expand or contract the ad, and more... without necessarily clicking through to the advertiser's website. "This information is critical to understanding and reporting on the brand impact of online display ads," said Neil Greer, CEO of Impact Engine, Inc. "A huge obstacle to the forward momentum of online display advertising has been a singular focus on the (declining) "Click Through Rate" as the only important metric. The brand impact of online ads, while equally in value to advertising in any other medium, has been largely ignored and undervalued as a result... until now."

Impact Engine's Local Media clients are already reaping the benefits of the new Engagement Reports, seeing increased advertiser satisfaction and renewal rates across the board. "The next step is to help our Local Media clients translate this increased advertiser awareness of brand value into higher rate card pricing (and revenue for the publisher) for all their online display ads," said Bryan Depew, Impact Engine's VP of Product Development.

The new engagement metrics are available for ad units running all Desktop, Tablet and Mobile devices; including the iPad and iPhone.

About Impact Engine

Impact Engine is the leading Rich Media Ad provider for Local Media, serving over 1,000 online TV, newspaper and radio sites across the United States and Canada. With its patented, integrated approach to rich media display advertising, Impact Engine is able to bring Publishers a complete, turnkey approach to increased (direct sold) profits in online display advertising. Impact Engine's capabilities include multi-screen rich media display ad creation, sales tools, ad optimization, campaign reporting and ad server integration - all in one easy to understand workflow.