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SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces it has released its new Wallpaper Background Rich Media Ad Unit. This ad unit upgrade adds yet another exciting advertising product for Impact Engine’s media clients to sell to their local advertiser bases.

“The Wallpaper Background ad unit is another innovative offering we are bringing to our growing base of publishers,” said Bryan Depew, VP of Product Development and Co-Founder of Impact Engine, Inc. “Advertisers continue to demand (and pay for) ad units that give them new and exciting ways to extend their brands online. The Wallpaper Background ad unit is a highly innovative way to satisfy advertiser demand for higher brand visibility.”

The new Wallpaper Background ad unit enables users to upload a full size image that will replace the entire background HTML layer of their website.  The ad also enables users to upload smaller images that can be set to tile vertically or horizontally.  This high impact background unit can also be paired with other standard or premier ad units to create a full advertiser page takeover experience.

With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring a turnkey approach to increasing rich media revenue and profits from local advertising. Impact Engine’s capabilities include display ad creation for any rich media ad unit - including pre-roll video and expanding ads. Software capabilities include ad optimization, campaign reporting, and ad server integration capabilities - all in one, easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X, and Doublelick/Google Ad Manager.

About Impact Engine
Impact Engine is the leading online display ad automation company for the local media industry. The company is focused on delivering efficiencies, scalability and increased ROI. Impact Engine enables TV, newspaper and radio companies of all sizes to capture increased revenue and profit opportunities within their online display advertising businesses.