FOR IMMEDIATE RELEASE
Multimedia Advertising Startup Launches FlashAdEngine.com at NAA Annual Convention
La Jolla – April 1, 2006 - With the support of media giants such as Lee Enterprises, Media News Group and CNHI, a multimedia advertising start-up has launched FlashAdEngine.com, a service that advances the advertiser’s ability to quickly benefit from the power of multimedia advertising.
Impact Engine, Inc., which specializes in providing advertisers Agency Quality ads that can be previewed, published and improved in real time, is offering the FlashAdEngine.com service first through the publishing community.
Industry insiders such as Lee Enterprises, Media News Group, and CNHI have been working together with Impact Engine, Inc. to solve the dilemma of how to offer the power of multimedia advertising in an easy to consume format that would enable advertisers to continuously improve messaging and creative in real time. The groundswell of support has enabled Impact Engine, Inc. to tailor the offering to today’s industry needs while creating a visionary roadmap for the continued success of advertiser and publisher alike.
Greg Swanson, a 30-year publishing industry veteran and founder of ITZ Publishing, puts it this way: "The demand for multimedia advertising is escalating; almost on a daily basis. Our publishing clients are very concerned about the increasing pressure to deliver revenue and profits online. Without an automated system that enables fast turnaround times, accelerated creation of more ads and better ads through real time improvement, the increased demand is a real problem for the industry.”
Swanson continues, “Since Multimedia Ads deliver 600% more response than static ads, the demand is only going to grow. The biggest pain point the advertiser and publisher collectively feel is their inability to take full advantage of the market opportunity of multimedia advertising. FlashAdEngine.com erases this pain point.”
Advertisers agree. Malcolm Potter of Worldwide Travel, Inc. has seen increased response and sales from using the FlashAdEngine.com system. “I’ve been advertising with Tucson.com for several years and have always seen the potential of online ads. I understand how difficult it is to create and maintain beautiful looking ads. Because of this difficulty and the costs involved, I’ve only been able to place and maintain one ad with the online paper. Even though I have many different travel packages I would love to promote, there was just no way to get the whole process moving faster than just one ad. With this new capability, my ad rep has much more to offer and I have more opportunities to buy.”
Because the FlashAdEngine.com service is sold in partnership with publishers, Impact Engine, Inc. asserts that it is advancing advertisers’ and industry interests alike, as opposed to acting as a middle man which ads artificial costs and delays to the advertiser.
About ImpactEngine.com, Inc.
ImpactEngine.com, Inc., http://www.impactengine.com, is the worldwide leader in advancing online advertising through multimedia. The company is preferred by large and small publishers alike because it uniquely combines an extensive catalog of customizable, agency quality multimedia ads with tools that enable real time refinement of the messaging and creative behind the ads.
Contact: Tracey Fant, Director of Marketing, Impact Engine, Inc., 866.467.2289 or tfant@impactengine.com
