Impact Engine

LA JOLLA - January 24, 2007 - Impact Engine, Inc. today announced Morris Digitalworks has approved the use of Flash Ad Engine within their publishing group.

This announcement comes at a time when, more than ever, the industry is in need of affordable online solutions tailored to the online newspaper industry.

Solutions such as Flash Ad Engine enable newspapers to effectively compete for ad dollars, cooperate among partners and deliver excellent service to the advertiser by combining an catalog of over 1,000 ad templates with easy to use ad customization tools and integration with leading ad servers such as OAS, OpenAdSys and DART.

Key to Morris' approval of the system is elements such as easy to use tools and interface, extensive content and integration with existing system.

Said Jeff White, Director of Newspaper Business Development at Morris Digitalworks: "What a great product… and I don't give praise to flash apps very easily. I cannot rave enough about Flash Ad Engine's interface. It is simple and possibly the best I've seen in a product targeted at newspapers. A producer (graphic artist, designer, composer, possibly the ad rep) can navigate through it quickly. The interface is quick and simple. The spec ads sheets seem easy to understand by ad reps and advertiser alike.

As the competition for ad dollars increase, the ability to produce quality ads to our advertisers in a timely manner is critical. Flash Ad Engine gives us that competitive advantage and offers powerful creative solution to our local advertisers and they love it."

Tina Carnow, Sr. VP Sales at Impact Engine, Inc., added: "As a provider of technology services to the newspaper industry, we knew Morris would be taking a look at our services from several angles. As with Lee and Media News, we knew we had to step back and let the product speak for itself. Jeff's support and endorsement is hard won and a credit to our team. We look forward to doing extending the relationship and providing as much value as possible."

About ImpactEngine.com Inc.
Impact Engine, Inc. is a market and technology leader in on-demand rich media services to the newspaper industry. The company's Flash Ad Engine suite of on-demand, rich media applications enables newspapers to manage all of their rich media ad creation and ad customization needs in one central on-demand platform. Flash Ad Engine allows customers and partners to quickly build new rich media ads as well as quickly update existing ads. The Flash Ad Engine Spec Ad Catalog is the fastest growing catalog of its kind and new ads are added every two weeks. Customers also benefit from world-class training, support and agency services.

Contact:Tracey Lonson, Director of Marketing, Impact Engine, Inc., 858.551.1590 or tfant@impactengine.com