Impact Engine

LA JOLLA - January 24, 2007 - Impact Engine, Inc. today announced its Flash Ad Engine ad template catalog has surpassed 1,000 ad templates.

This announcement comes in conjunction with the Company’s announcement of several key customer wins including Lee Enterprises and Media News Group.

The extensive Ad Catalog features popular Rich Media ad formats such as video, interactive forms, peel back, peel over and traditional text/image ads.

When combined with Flash Ad Engine's Ad Customization Tools and Publishing Capabilities, the ad catalog is used by Newspapers to increase sales by quickly producing Spec Ads for advertisers and reducing the turnaround time to publish ads once approved. Integration with popular ad server formats such as OAS and DART makes the ads trackable using existing technology.

Said Laura Chiapetta, General Manager Interactive at Colorado Mountain News: "By using Flash Ad Engine our graphic departments are getting hands on experience with Flash ads. This is a great way to introduce them to online ad design that they do not have working in a print environment. We are excited to see sales reps successfully sell ads that have been created using Flash Ad Engine and the advertisers feedback has been very positive. With Flash Ad Engine our revenue has increased 300%."

Tracey Lonson, VP Creative Services at Impact Engine, Inc., added: "Getting good creative into the catalog has been a collective effort between the newspaper creative teams and our team. Their ideas and input enabled us to create ads that appeal to the advertiser. I'd like to personally thank the teams at Lee Enterprises and Media News Group. The creative teams at innovative groups such as Laura's Chiapetta's and Beth Wiggins at the St. Louis Post Dispatch have provided invaluable feedback and creative concepts."

About ImpactEngine.com Inc.
Impact Engine, Inc. is a market and technology leader in on-demand rich media services to the newspaper industry. The company's Flash Ad Engine suite of on-demand, rich media applications enables newspapers to manage all of their rich media ad creation and ad customization needs in one central on-demand platform. Flash Ad Engine allows customers and partners to quickly build new rich media ads as well as quickly update existing ads. The Flash Ad Engine Spec Ad Catalog is the fastest growing catalog of its kind and new ads are added every two weeks. Customers also benefit from world-class training, support and agency services.

Contact:Tracey Lonson, Director of Marketing, Impact Engine, Inc., 858.551.1590 or tfant@impactengine.com