Impact Engine

LA JOLLA - January 24, 2007 - Impact Engine, Inc. today announced Lee Enterprises [NYSE: LEE], a publisher of 56 daily newspapers in 23 states, has selected Impact Engine, Inc.'s Flash Ad Engine service for its Enterprise wide, Rich Media Advertising needs. Lee Enterprises and Impact Engine, Inc., will work together to deploy Flash Ad Engine across its network of online newspaper websites. Using Flash Ad Engine's extensive Spec Ad Catalog, Ad Customization Tools and Production capabilities, Lee will offer its advertisers a renewing source of ad creative as well as increased customer satisfaction in the form of reduced turnaround time. Together, Lee and Impact Engine, Inc. will leverage the capabilities of Flash Ad Engine to provide a solution for revenue and profit growth by producing more spec ads for salespeople prior to the sales appointment and by reducing production time for ads once the ad is sold.

"Our first large-scale deployment of Flash Ad Engine was this Fall in St. Louis. In about a week, two people developed nearly 300 fully functional spec ads in advance of a sales blitz. The blitz was a breakaway success in large measure due to the compelling ads developed with Impact Engine. The advertisers loved the ads. We loved the speed to market that meant we were booking revenue in hours or days after the blitz instead of days or weeks! Keeping these ads fresh and effective is another massive benefit." said Jeff Herr, Director of Interactive Media at Lee Enterprises.

"We are very pleased Lee has chosen the Flash Ad Engine service for its newspapers. Their spirit of innovation and industry expertise makes this not just a customer relationship but a joint initiative aimed at delivering more value to online advertisers,” said Neil Greer, CEO of Impact Engine, Inc. Added Greer: "As demand for rich media (flash) ads for newspapers have grown, production burdens and resulting roadblocks to sales and profit growth in rich media have also grown. Our job as a company is to remove barriers to increased revenue and profits for our newspaper clients.

About ImpactEngine.com Inc.
Impact Engine, Inc. is a market and technology leader in on-demand rich media services to the newspaper industry. The company's Flash Ad Engine suite of on-demand, rich media applications enables newspapers to manage all of their rich media ad creation and ad customization needs in one central on-demand platform. Flash Ad Engine allows customers and partners to quickly build new rich media ads as well as quickly update existing ads. The Flash Ad Engine Spec Ad Catalog is the fastest growing catalog of its kind and new ads are added every two weeks. Customers also benefit from world-class training, support and agency services.

Contact:Tracey Lonson, Director of Marketing, Impact Engine, Inc., 858.551.1590 or tfant@impactengine.com