Need an ad that dynamically displays a different city depending on the physical location of each viewer? An ad that displays different products or services based on viewer interaction? One that captures viewer email and phone number info? One that does all three? Impact Engine will work with you to create the ad design, back end databases and XML calls required to deliver the most compelling, dynamic 3rd party ad formats on the web today. These include:
- Hosted, data driven widget ads
- Dynamic, geo targeted ads
- Lead collection ads
- Floating, expandable and video ads
Impact Engine's most compelling custom ad formats and campaigns have come about by collaborating with creative clients just like you.
If you have a specific format or functionality in mind, or have seen a new, engaging ad format on the web that you like, our dedicated creative staff will work with you to bring your ads to life.
You can confidently rely on Impact Engine's robust and scalable architecture to ensure your hosted ads are rendered immediately, every time.
Impact Engine has partnered with Limelight, Inc., the web's premier Content Delivery Network (CDN), enabling us to host and serve up billions of monthly ad impressions with ease.
We support almost any SWF (flash) based files, with no limitations on the size, shape or functionality of the ad. You can run anything from a simple text & image ad, to an expanding site-corner peel, to a floating video ad. Your imagination is your only constraint!
Do you create the ads for me?
Typically, you will have a general ad concept in mind when you first come to us. After a brief consultation, we will either point you to an existing ad template that fits your needs, or we will create a new, custom ad template with the exact functionality you require (i.e. custom data calls).
How many "versions" of my ads can I create?
There is no limit. Create, test and run as many ads and versions as you like, as often as you like.
Can I update my ads even after they are running live?
Yes! Because we actually host your ad content, you can make edits and changes to your live ads instantly, with the click of a button, without ever having to interface with the ad server, ad network or website where your ads are running live.
Where can I run my ad(s) once they are ready?
Just about anywhere! Impact Engine is an approved 3rd party rich media hosting provider for most major ad networks (including both Yahoo! and Google). Our platform has been tested and approved by every major ad server as well, including Google, Yahoo, Dart for Publishers, OpenAdStream, Right Media, OpenX and more. In the unlikely event that you come across an ad server that we do not work with already, we can typically achieve integration within 48 hrs.
Does Impact Engine provide the media buying & ad placement services?
While most of our clients handle the media buy on their own (or via their ad agency), we do have in house expertise in this area should you require assistance.
Does Impact Engine work with Ad Agencies?
Yes! Many Ad Agencies currently leverage the creative efficiencies and real time performance feedback our platform provides. Because we do not typically participate in the media buy, we are a natural fit for Ad Agencies.
Do you provide independent ad performance tracking?
Yes! One of the major advantages of running your ads through our platform is that we collect 100% of your ad metrics independently. For instance, you might have your ads running across Yahoo!'s Ad Network, Google's Ad Network and directly on the Wall Street Journal. Instead of waiting for disparate performance reports from each of these entities, you can simply refer to your IE console where metrics for all three entities are collected and reported live, in real time - the minute your ads go live!