Ever wish you could know exactly how well your ad (or ads) will perform prior to spending your entire budget? This wish is now a reality with Impact Engine's new ad testing service. Features include:
- Test one, five or five hundred different ad concepts to see which ones perform best
- Know your winners before allocating all your ad impressions
- Test ads across multiple ad networks and/or websites
You can either upload your own ads (in SWF format), or select from our growing gallery of over 1,000 high performance rich media, video, and "exotic" ad template designs.
Once uploaded or selected, almost every aspect of your ad (the text, images, colors, etc.) becomes instantly editable via a simple wizard. No special skills are required to use the ad editor, just point and click to make your updates and changes!
Now the fun part... you can do a test run of any impression amount you like - across any ad network, publisher or website you like.
Ads created or uploaded into the Impact Engine system are hosted by us, and compatible with every major ad serving platform on the web (meaning you can run them just about anywhere. Once you have placed your ad (or ads), your Impact Engine console will instantly begin to report on your ads' performance. See how each ad network, website and ad is performing side by side. Make instant, live edits and updates to improve and optimize performance.
Even more, we offer a full analytics module to help you make the most of your valuable metrics data. With 3D and side by side ad graphing and charting capabilities, you can instantly spot trends and make calculated decisions as to which ads are winners, and which ads are not.
We support almost any SWF (flash) based files, with no limitations on the size, shape or functionality of the ad. You can run anything from a simple text & image ad, to an expanding site-corner peel, to a floating video ad. Your imagination is your only constraint!
Do you create the ads for me?
Typically, you will have a general ad concept in mind when you first come to us. After a brief consultation, we will either point you to an existing ad template that fits your needs, or we will create a new, custom ad template with the exact functionality you require (i.e. custom data calls).
How many "versions" of my ads can I create?
There is no limit. Create, test and run as many ads and versions as you like, as often as you like.
Can I update my ads even after they are running live?
Yes! Because we actually host your ad content, you can make edits and changes to your live ads instantly, with the click of a button, without ever having to interface with the ad server, ad network or website where your ads are running live.
Where can I run my ad(s) once they are ready?
Just about anywhere! Impact Engine is an approved 3rd party rich media hosting provider for most major ad networks (including both Yahoo! and Google). Our platform has been tested and approved by every major ad server as well, including Google, Yahoo, Dart for Publishers, OpenAdStream, Right Media, OpenX and more. In the unlikely event that you come across an ad server that we do not work with already, we can typically achieve integration within 48 hrs.
Does Impact Engine provide the media buying & ad placement services?
While most of our clients handle the media buy on their own (or via their ad agency), we do have in house expertise in this area should you require assistance.
Does Impact Engine work with Ad Agencies?
Yes! Many Ad Agencies currently leverage the creative efficiencies and real time performance feedback our platform provides. Because we do not typically participate in the media buy, we are a natural fit for Ad Agencies.
Do you provide independent ad performance tracking?
Yes! One of the major advantages of running your ads through our platform is that we collect 100% of your ad metrics independently. For instance, you might have your ads running across Yahoo!'s Ad Network, Google's Ad Network and directly on the Wall Street Journal. Instead of waiting for disparate performance reports from each of these entities, you can simply refer to your IE console where metrics for all three entities are collected and reported live, in real time - the minute your ads go live!