Your ads may already be great, but we give you the tools to make them even better. Features of our Ad Optimization service include:
- Edit, swap and update your live ads in real time - without ever leaving your Impact Engine console
- See real time, side by side performance for every ad and every ad variation, running across every ad network and/or website
- Auto Optimization module
- Full analytics module lets you compare any ads over any date range using both line and 3D graphs
"Don't just A/B test ads, A through Z test your ads."
Create and simultaneously run as many versions and variations of your ads as you like, all via your campaign optimization console. As fast as you can think of a new design or new copy angle for your ad - it can be generated and made live to see if it outperforms the original.
True ad optimization is an ongoing process, and Impact Engine gives you the tools to make sure your ads achieve, and remain at, peak performance levels.
Want Impact Engine's system to perform ad optimization for you?
Impact Engine's ad optimization module will run any number of your ads through a series of competitive "optimization rounds", automatically filtering out the poorest performers and leaving you with only the best of breed.
The proprietary algorithm that powers the optimization module was developed by an expert team of database engineers, mathematicians and ad agency veterans.
We support almost any SWF (flash) based files, with no limitations on the size, shape or functionality of the ad. You can run anything from a simple text & image ad, to an expanding site-corner peel, to a floating video ad. Your imagination is your only constraint!
Do you create the ads for me?
Typically, you will have a general ad concept in mind when you first come to us. After a brief consultation, we will either point you to an existing ad template that fits your needs, or we will create a new, custom ad template with the exact functionality you require (i.e. custom data calls).
How many "versions" of my ads can I create?
There is no limit. Create, test and run as many ads and versions as you like, as often as you like.
Can I update my ads even after they are running live?
Yes! Because we actually host your ad content, you can make edits and changes to your live ads instantly, with the click of a button, without ever having to interface with the ad server, ad network or website where your ads are running live.
Where can I run my ad(s) once they are ready?
Just about anywhere! Impact Engine is an approved 3rd party rich media hosting provider for most major ad networks (including both Yahoo! and Google). Our platform has been tested and approved by every major ad server as well, including Google, Yahoo, Dart for Publishers, OpenAdStream, Right Media, OpenX and more. In the unlikely event that you come across an ad server that we do not work with already, we can typically achieve integration within 48 hrs.
Does Impact Engine provide the media buying & ad placement services?
While most of our clients handle the media buy on their own (or via their ad agency), we do have in house expertise in this area should you require assistance.
Does Impact Engine work with Ad Agencies?
Yes! Many Ad Agencies currently leverage the creative efficiencies and real time performance feedback our platform provides. Because we do not typically participate in the media buy, we are a natural fit for Ad Agencies.
Do you provide independent ad performance tracking?
Yes! One of the major advantages of running your ads through our platform is that we collect 100% of your ad metrics independently. For instance, you might have your ads running across Yahoo!'s Ad Network, Google's Ad Network and directly on the Wall Street Journal. Instead of waiting for disparate performance reports from each of these entities, you can simply refer to your IE console where metrics for all three entities are collected and reported live, in real time - the minute your ads go live!